Entries by Richard Bustillo

Richard Featured in Automotive News: Dealers should respond to questions quickly or internet shoppers will leave

Publication: Automotive News Date: January 27, 2014 Author: David Barkholz Nine months ago, Sun Chevrolet Inc. in the Syracuse, N.Y., area created a business development center to handle Internet leads and phone calls for the Chevrolet store and two used-vehicle stores, said owner Todd Caputo. The center now has 14 employees, including a manager. Caputo […]

AutoSuccess Magazine: Rick Case Honda Success Story

Rick Case Honda increases conquest sales 4x with targeted video marketing strategy 73% of the 11 hours consumers spend online shopping for a car is spent comparing or cross-shopping vehicles. During this time, the average consumer will spend 2 hours performing searches on the search engines and visit an average of 20 websites before selecting the dealership that […]

YouTube TrueView Ads Provide Honda Dealer 12x ROI

I’m a big fan of Columbo, the TV series starring Peter Falk. But, that’s not what I’m going to write about this week. Instead, I’m going to interview Richard Bustillo, who used YouTube TrueView ads to double the monthly trade-in vehicles at Rick Case Honda, resulting in a 12x return on investment. Bustillo worked his […]

Rick Case Honda GM to Speak on Proven, Industry Leading Techniques at 2013 Automotive Leadership Roundtable

April 11, 2013 — DAVIE, Florida – Richard Bustillo, General Manager of Rick Case Honda, the World’s Largest Full Line Honda Dealership, will be leading a panel discussion at the Automotive Leadership Roundtable (ALR) on Monday, April 15, 2013, at the Fontainebleau in Miami Beach, Florida. This is the second consecutive year Mr. Bustillo was […]

Resonate with Your Audience Through Website Branding

Since the World Wide Web first became available to the general public in the early 1990s, much has changed in this vast universe we call the Internet. I’ve had the opportunity to see many of these changes unfold and impact business first-hand. Networks are faster, browsers are more powerful, and website design and functionality has […]