Rick Case Honda GM to Speak on Proven, Industry Leading Techniques at 2013 Automotive Leadership Roundtable

April 11, 2013 — DAVIE, Florida – Richard Bustillo, General Manager of Rick Case Honda, the World’s Largest Full Line Honda Dealership, will be leading a panel discussion at the Automotive Leadership Roundtable (ALR) on Monday, April 15, 2013, at the Fontainebleau in Miami Beach, Florida. This is the second consecutive year Mr. Bustillo was selected to speak at ALR, an annual conference of leading automotive management executives.

Serving as General Manager of Rick Case Honda for the past five years, Richard Bustillo’s leadership of the dealership’s authorized Sales, Service and Parts operations has helped the Davie-based location earn American Honda’s highest honor, the President’s Award, on five consecutive occasions — the only Honda volume dealer in America to earn this distinction.
His strategies and tactics have propelled Rick Case Honda to set numerous sales records. They have also guided the Service Department to achieve best-in-class customer satisfaction scores, while cultivating a Genuine Honda Parts business that’s thrived throughout his tenure.

Now, Mr. Bustillo plans to share his some of his core management principles at Automotive Leadership Roundtable 2013. Amongst other topics – such as digital marketing and organizational leadership – Richard’s One Dealership Philosophy will be a main talking point.

“A cornerstone of the One Dealership Philosophy is ensuring all departments work together to provide each customer with a consistent experience — every time they visit. Regardless of if they’re interacting with Sales, Service or Parts departments, dealers must always deliver valuable experiential and transactional benefits to create loyal customers,” Mr. Bustillo began.
“It sounds simple, or maybe even obvious, in theory,” he continued. “But when you’re developing unique buying propositions at a strategic level for each department, and then implementing various tactics in a way that must function cohesively throughout a large operation, there are innumerable challenges that can derail the One Dealership approach before you even realize its’ benefits.”

While Mr. Bustillo is gracious for the prominent role he’s been selected to at ALR 2013, his main focus is on delivering useful, actionable thoughts to a peer group whom he deeply respects. “I admire the reputations and results that many of my fellow ALR guests and panelists have cultivated for themselves. I look forward to yet another humbling opportunity to learn from them, while sharing tips and insights myself that help ALR attendees gain useful industry knowledge.”

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